Our Logo

In the mid-1980s, ASC commissioned a Navajo artist to create a logo that would represent ASC’s business values and principles as they relate to the dynamic equilibrium between man and nature. One logo depicts a drum of waste spilled into a creek; the other shows a Native American sitting tall and proud on a horse, acting as a protector and guardian of the environment. That’s what the logos show at face value, but if you look deeper, you’ll see something else emerge. The artist told ASC that the hidden imagery can be seen by those who are “pure of heart.”